Marketing Campaign Planning

Systematic approach for planning and executing effective marketing campaigns

Marketing Campaign Planning

Step-by-step process for creating successful marketing campaigns

  • Define campaign objectives and KPIs
  • Identify target audience and create customer personas
  • Develop campaign messaging and unique value proposition
  • Select appropriate marketing channels
  • Create content calendar and assets list
  • Develop marketing budget allocation
  • Design tracking and analytics framework
  • Create campaign timeline with key milestones
  • Coordinate with internal teams (sales, design, etc.)
  • Develop testing strategy (A/B testing, etc.)
  • Create contingency plans for underperformance
  • Establish post-campaign analysis framework